A. Sampaio brought a new visual identity to Performance Days

1. Sampaio headed to Performance Days on 5 and 6 March with a new visual identity, including a new logo, a new signature (‘Knitting a circular future’) and a new website. ‘With over 75 years of history and experience, change is part of us,’ they told T Jornal.

In this new chapter, the circular knitwear company has sought to honour its origins, while at the same time being at the forefront of the sector it represents. ‘Always honouring our founder – António Oliveira Sampaio – the letter ‘A’ continued to be the starting point for the new logo,’ they say, adding that the new website strengthens the history of a company that is looking to the future.

The platform is structured into four main areas: ‘About’, ‘Sustainability’, ‘Products’ and ‘News’. In the first tab, visitors can find out about A. Sampaio’s main milestones, its mission, production and technical capacity, which certifications it holds, and which honours it has been awarded.

In the area of sustainability, it publicises its environmental goals and shares its social commitments and achievements. In products, the company’s three lines are presented, always from a technical point of view, both in terms of sports performance and protective clothing. Finally, in the ‘News’ tab, we’re kept up to date with the company’s agenda.

‘We exist to create value for all our stakeholders,’ it reiterates, emphasizing that it is guided by the values of dedication to work, trust, transparency and social responsibility. To which it combines technology, innovation, flexibility and sustainability.