Eyes on the future
Juliana Almeida is exploring new markets to replace the downfall of consumption of the Spanish and French markets
Juliana Almeida
TI07 - January 20

António Freitas de Sousa

The real work starts after
“We get out of college not knowing what a company is really about, how it works, how it’s run”

The first time she walked through the glass doors of the Universidade Católica Economy School, in Porto, Juliana Almeida knew that she wouldn’t have to endure the anguish of finding a first job: at a young age, it became evident that JF Almeida – a vertical textile company founded by her father precisely 40 years ago – would be the place where she would experience adulthood first hardships


lmost four years ago, when she knocked on the company’s doors, the administration proposed two distinct routes for her takeover, in a company that was already entrenched in the higher ranking of the very attended and competitive Portuguese textile sector. Therefore, the task proved itself enormous, and the choice had to be thought out. Between a sort of ‘tour’ taking her to the depths of a gigantic machine – which proved itself necessarily long –, or betting on a collaboration with a company parallel to JF Almeida – Mi Casa Es Tu Casa –, Juliana Almeida only hesitated as long as it took her to envision both sceneries. She chose the latter: after all, her diploma was her credentials.

Wisdom, although, was yet to arrive: “we get out of college not knowing what a company is really about, how it works, how it’s run”, she says – to convey the message that learning didn’t end at university: it actually began at JF Almeida. Judging by the rest of the story, it seems Juliana has learned quickly: less than four years later, she accumulates her collaboration at Mi Casa with the management of the JF’s counterpart for real estate (RMJJ), and she also runs the group’s marketing department – where she develops a house magazine, Loom.

However, despite all the rush with which she learned how to build a company like JF Almeida, and the daily fuss that this learning requires, the process of evolving her career seems to be the least of her concerns. Being the youngest of four children, Juliana is not committed to a race with her older siblings (Rui, Miguel and João, from oldest to youngest) for the succession. “We have a Spanish consulting company currently devising a family protocol, though the family’s option is that the four become equal partners in management, where decisions are made according to the majority” (necessarily 3 to 1, in the worse case scenario) of this electoral college of sorts.

Meanwhile, something had changed: in the midst of the daily responsibilities for three different fronts, Juliana Almeida still found the time to get married – with someone that rushes even more than she does: Miguel Correia, a race car driver and a serious case of success – and, most outstanding of all, to become a mother for the first time. Vasco made himself known during their honeymoon (spent in the Maldives and Dubai), and is dictating his laws since then. It seems that suddenly everything has gained a different perspective, and it doesn’t even cross Juliana Almeida’s mind to become an absent mother.

On the other hand, motherhood won’t make Juliana Almeida lose focus of the business group that is marking four decades of existence – with the founder adding four children and four grandchildren. Perceiving a decrease in sales in some of JF Almeida’s reference markets (“France and Spain are buying less”), the economist is, alongside the rest of the team, exploring new markets in order to replace the downfall of consumption of the Spanish and French markets. But not only: she is also handling the development of a real estate project in a warehouse recently bought by RMJJ, a facility close to Moreira de Cónegos, home of JF, that has been left sadly abandoned. Moreover, Mi Casa Es Tu Casa also has a new home, from which it will continue to develop its business (bed clothing): it’s already worth 10 million euro. Oh, and now that she turned 27, she has just gone back to the gym.

Citizen Card

Family Lives with her husband, Miguel Correia, a race car driver (among other things) and with her son Vasco, six months old. Part of the family lives within a small radius centred in Guimarães Education Graduated in Economy from Universidade Católica, in Porto Home A flat in Guimarães Car BMW 4 Series Coupe Laptop Sony Cellphone iPhone 8 Hobbies To travel and read Holidays The next dream trip is New York, but world is her oyster Golden Rule “Always face challenges with humbleness, seriousness, ambition and determination”