More than 40 Portuguese companies were present at ISPO in yet another record presence at the German sports fair, which was visited by the Secretaries of State for the Economy, João Correia das Neves, and Internationalization, Eurico Brilhante Dias. A strong entourage joined by the technological and research centres CeNTI and CITEVE, responsible, in partnership with Selectiva Moda, for the sustainable show iTechStyle Green Circle Sport.
Fiuza, A.Sampaio, Beppi, Bergand by Gulbena, Brandbias, Carvema Têxtil, Clothius, CM Socks, Ditchil, Dune Bleue, Easy Walk Experience, Fiorima, Fradelsport, Gormarti, Heliotextil, J. Caetano & Filhas, Jway, Lemar,LMA, Lunartex, Lusosocks, MJS A SR, Novelty Waves |Van der Waal, Olmac, Oltrading, P&R Têxteis, Sancar Socks, Scoop, Sidónios Knitwear, Sidónios Seamless Tech, Smart Inovation, Sockapro, Têxtil António Falcão and Brusco were the Portuguese brands and companies part of the From Portugal entourage, which were also joined by Confetil and Impetus.
Placing their bets on water savings, LMA presented a new collection developed in partnership with Pizarro SA, which reduces water consumption by 90%, when compared to a traditional dyeing process. “If there is a resource that the textile harms, that resource is water. That’s why we created a collection made from raw materials, directly from the loom. What value has a T-shirt made using organic materials if afterwards the buyer asks us to dye the piece and destroy another 1000 water litres? ”, stresses Alexandra Araújo, administrator of the Santo Tirso company.
Concerns shared by FITEXAR, which at ISPO presented a new fibre made from corn. “In addition to being biodegradable and recycled, this yarn requires less energy use in the dyeing process”, reveals António Falcão, CEO of the company, who was pleasantly surprised by the technical performance of this new product, which adopts an elasticity close to polyamide.
IMPETUS also presented itself at ISPO under the motto “we care about the future”. With a stand divided into four areas – snowsports, health & fitness, urban and outdoor – “in addition to sustainable products, we also present a series of biodegradable pieces, made from recycled natural fibres. This means, in some cases, that the piece is absorbed in two to three years by nature”, said António Rosas, commercial director of the company, which sells to 34 countries.
The great challenge today is the ability to combine “sustainability with the technicality required by a sports article”, and for that reason Afonso Duarte, J. Caetano commercial director, it is up to the companies to bet more than ever on R&D teams. “The great challenge is to transfer innovation from research centres to companies, and to adjust products to the consumers’ real needs. They are now much more responsible and attentive”, says the company’s representative, who presented at ISPO a collection of sustainable materials.