“One year ahead and online: the new Troficolor collection lives in the future”: this was Troficolor’s motto for the launch of its Fall/Winter 21/22 collection, which also marks the debut of a new presentation strategy – through an online platform – aimed at an exclusive group of customers.
The alternative was created during confinement, with Troficolor deciding not to return to face-to-face events. “The adverse conditions of the pandemic led Troficolor to innovate and reinvent itself since it will not be present at the usual trade shows to present its Fall/Winter 21/22 collection”, explains the company in a statement.
In response, the brand that specializes in denim created a new online platform, integrated on its website, but with reserved access. There, the new articles will be presented to current and potential customers. “Users have access to the product’s photographs, and can request samples, place orders and even contact the sales team directly”, explains the company.
It is a new tool, with which the brand seeks to digitize some of the contacts established at the trade shows. However, for customers who still prefer face-to-face contact, Troficolor continues to present its collections, by appointment, at the company’s showroom (in the photo).