Soeiro, a clothing company specialized in the private label sector, ended 2020 with a 20% growth in turnover compared to the previous year. The pandemic turned out to be an important business niche, “since most of our customers sell primarily online,” explains the company.
For Antonieta Barbosa, Soeiro’s commercial director, “if our customers sell more to the final consumer, of course we are selling more to them”. Dedicated almost exclusively to exports, Soeiro has a large share of customers in the European market, with emphasis on France – which already represents 45% of sales –, Spain and the Netherlands. In addition, the company also works with the North American and Asian markets.
“We believe that online sales are an important part of the future, but we are eager to return to physical trade shows. Touch is essential in this field, especially to attract new customers with whom we have not yet established a trusting relationship”, continues Antonieta.
Celebrating 35 years this January, Soeiro specializes in the private label sector, and is known in foreign markets for the use of certified organic raw materials. With an annual turnover close to five million euros, it employs around 80 people, in total, in the factory and office.