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The Portuguese brand Nüwa, which makes articles from sustainable, recycled and organic materials, like textile surplus (leftover mesh from companies’ cuts) and recycled plastic bottles, it’s claiming that those processes allowed the company to save around 600 thousand litres of water so far. On average, the brand says it saves about 1,600 litres of water in a single t-shirt.
“Changing the world, drop by drop” is the mantra of the brand that promises to revolutionize the textile industry and open the way into consumer awareness. In addition, with an online store operating since last September, the brand is donating 1% of sales to communities without access to drinking water in Africa. “We are going to contribute to the development of water collection and sanitation systems in disadvantaged communities,” says Catarina Lopes, one of the company’s leaders.
More recently, Nüwa has extended its sustainable offer by introducing 100% organic cotton garments. “We want to make it easier for consumers to make sustainable choices and that’s why we embraced this new material”, says in a statement the brand that positions itself as an active element in building a circular economy in the fashion industry.