The results are in. 2019 was a bright year for the textile company from Paços de Ferreira: despite some initial uncertainty, which Givachoice claims had an impact on their customers’ decisions, their sales volume has increased 13% when compared to 2018. Exports and market niches are the recipe for success.
“One can tell that there’s greater hesitation when it’s time to place orders: the clients seem to wait longer. However, we have been able to create a relationship of trust by constantly improving ourselves”, explains Conceição Barbosa, Givachoice founder and production manager. “We assume the identity of a specialist sewing artists’ studio, and market niches know how to value that”, continues Ana Almeida, general manager and daughter of the founder.
Specialized in manufacturing women’s clothing, Givachoice opened to the public in 2011 and focuses mostly on the luxury market of women’s fashion. “It’s in the female sector where the greatest fashion consumption is, where innovation is, and where one can create greater added value”, relays the company’s manager. The 30 initial workers of the company eventually grew to the current 220, split between two industrial units: 180 people at the mother company, in Seroa, Paços de Ferreira, and 40 at another unit, acquired in the meantime, in Rio Tinto, Gondomar.
“Our sales are entirely focused on external markets: Spain and France are the main markets, but there is also England and, most recently, Canada, the US and even Dubai”, reveals Ricardo Almeida, financial manager.
Among their high-profile clients, Givachoice manufactures for household names of international fashion, such as Dior. “To work with clients that are so demanding, we must assume the role of partners instead of mere suppliers. We must contribute with solutions and take a decisive part in the development of garments”, states Ana Almeida.