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The North-American online retailer giant is building a logistics centre in Arizona to manage a new digital platform that will include brands in the luxury fashion segment – precisely the same segment under which the Luso-British platform Farfetch operates. In the meantime, the new catalogue is only available in the United States and its presentation is scheduled for the end of 2020 first semester.
The new Amazon logistics centre will require an investment close to 80 million euros. The main competitor of the North-American group, Alibaba, is already present in the segment for some years, after overcoming some initial reluctance on behalf of the brands. The Chinese group has a specific area, Luxury Pavillion, from which it ‘feeds’ the segment.
The online sale of luxury fashion is the social object of Farfetch, quoted in the New York stock market, which has been having a few difficulties in crossing over to the profit generating side. The launch of yet another competitor – with a substantial financial prowess – will certainly not be taken kindly by the group led by José Neves.