WESTMISTER SAILS TOWARDS MEXICO

WestMister, the Portuguese socks brand 100% Made in Portugal, has taken yet another step towards internationalization, this time taking flight to Mexico, where it will be available in Liverpool stores, the largest department store group in the country.

Based in Vila Nova de Famalicão, Westmister already had a foothold in several European countries, Canada and the US. Once again the brand crosses the Atlantic Ocean en route to Mexico, where their collections will be available throughout the country, beginning at the next Autumn – Winter season.

“With small great steps, a long path is overcome”, pitched the brand in a press release, summing up its seemingly unstoppable internationalization strategy.