The Portuguese luxury socks brand WestMister launched a new subscription program that delivers monthly pairs of socks directly to the subscribers’ homes. The program is called Club WestMister and has three subscription plans: three, six or twelve months.
The process is simple: after choosing the subscription duration, WestMister picks the best sock options, chosen specifically for the customer in question, and sends them directly to the subscriber’s address. Each month, two pairs of socks are sent to the subscribers.
A comfortable option can also be given as a gift: just indicate where you want it delivered and for how long you want to subscribe.
The three-month subscription costs €75, the six-month subscription €120 and the one-year subscription €180.
This new feature comes shortly after the company started to produce seamless protective masks, made to match the socks. Made of two layers of 80% cotton and 20% polyamide and a TNT filter, which is replaceable, the masks are already being exported and WestMister has been contacted by several brands to start production under a private label regime.