The children’s fashion brand Peter Jo Kids wants to start the year with a strong presence in the Fairling marketplace, and the Autumn-Winter 20/21 collection is the brand’s greatest asset. Despite being present in the marketplace since mid-October, Peter Jo Kids is only now betting strong. “The trade show gives us the possibility to take a break, and that is what we did until the end of 2020 due to the scarcity of stock”, explains Ana Sheludko, the brand’s creator.
The strategy is to fire up the presence on the platform. “We want a big return, with investment in advertising to attract more customers, and a collection that promises to dazzle,” says Ana without wanting to give any more details.
In addition to Fairling, Peter Jo Kids is present on the Playtime Paris digital platform, as well as in other smaller marketplaces. “We have to adapt, even because we do not know when and under what conditions the physical trade shows will return”, said Sheludko.
Peter Jo Kids is a Portuguese children’s fashion brand created in 2017. It is currently present in markets such as Germany, Italy and Belgium.