António Moreira Gonçalves
To increase sales in the women’s and children’s segments is the goal of Texser – Têxtil de Serzedelo – which currently centres 70% of its sales on men’s clothing. Therefore, the shirt fabric company is betting on more fashionable items, as is the case of Lurex, with a metallic sparkle and neon colours finishing.
“We already worked with these materials, but this year we decided to bet more on them because they have become international trends, and they are a way to come closer to women’s and children’s fashion”, says Carla Pimenta, Texser CEO.
With an annual business volume of around five million euro, Texser sells 70% of its products for men and a mere 30% for women. “We want to widen our scope”, reveals the woman-in-charge.
The Lurex metallic lines and fabrics with neon colours – which glow in the dark – are two of the boldest alternatives that Texser is proposing its clients, mostly in the fashion segment but also for loungewear. In the viyella collection, directed towards sleepwear manufacturing, the company also revealed chequered patterns with metallic lines.
“These are articles that get traction by their attractiveness and differentiation”, explains Carla Pimenta, who foresees a growing appetite for these products in the upcoming seasons. “We notice it, especially in knitwear”, she adds.
Specializing in shirt fabrics, Texser currently exports 70% of its production. Spain, Italy, the UK and Japan are some of their main exporting markets.