Inditex’s commitment to online business has yet another solid goal: to generate by 2022 up to 25% of the total revenue on digital platforms. For that to happen, the company is about to open a studio with 64 thousand square metres where it will produce the photos and videos for its global campaigns. It is located in Arteixo, Galicia, and it might benefit the Portuguese industry.
At the same time, the Galician group will increase the teams dedicated specifically to online platforms. With online commerce now weighing close to 15% of revenues, Inditex will also implement a Rfid system, which in practice will allow each store to operate as if it were a small distribution platform, thus reducing delivery times.
According to official information from the group founded by Amancio Ortega, Zara will be the first brand to test the group’s new strategic options, but later all of them will fall within the scope of the digital commerce development plan.
For a couple of years now, Inditex has singled out the online business as one of the essential areas for increasing revenue, but the mandatory confinement highlighted the advantages of this strategy. This foresees good perspectives for the Portuguese industry, which is only a few hours distance from the group’s headquarters, and not thousands of kilometres, as is the case with factories in China, Vietnam or Bangladesh.