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The Portuguese denim brand Just.O has just unveiled its most recent Spring/Summer 2020 collections, both for men – Just.O – and women – My Fair by Just.o –, keeping in line with the sustainability and eco-friendliness that are the brand’s defining traits.
With several washes available, from darker to lighter tones, including white and beige, the Just.O collection aims for the timeless classics, such as straight cut jeans and denim jackets and shirts, essential items in any man’s wardrobe, as well as cotton hoodies and t-shirts adorned with the brand’s logo.
For women, the My Fair by Just.O collection includes t-shirts, jumpers and cotton tote bags. The flared trousers in black, navy blue or salmon pink tones; or the straight cut jeans, in white tones, highlight a pointedly trendy style. Shorts, miniskirts, skinny jeans and oversized jumpers complete the denim collection.
Presented last year to the market under the guise of the JUST Fashion group, Just.O is defined by the use of excellent sustainable raw materials, like Candiani cotton with BCI certification (Better Cotton Initiative), by its eco-friendly practices, and by the Fair Made & Crafted and People Matters policies, which ensure that all items are produced by people working in fair conditions.