November 08 19


Flor da Moda parts waters between industry and retail

Flor da Moda has made its industrial and retail operations completely autonomous, by splitting them into two legally independent companies, in a restructuring process designed to provide a breath of fresh air to the Barcelos’ group.

The recently created MJJS (the initials of the three Sousa brothers – Manuel, José and João – followed by their family name) will be responsible for retail, which is going through deep changes with the refresh and repositioning of the Ana Sousa brand, which included an investment of three million euro on rebranding its 58-store network, both in Portugal and abroad (Spain, Luxembourg, Angola and South Africa). The company has also just launched a new brand, Temperatura, (for young women, in the 25-35 age group).

“Temperatura was an idea that came in the scope of an internal effort to reposition the Ana Sousa brand. At a given moment, we felt it would be beneficial if, besides refreshing our traditional brand, we would launch a new brand, aimed at a younger audience”, explains Rute Sousa (in the photo), 35, the new manager of the group’s distribution area, who is at Flor da Moda since she graduated in Economy from Faculdade de Economia do Porto.

During the restructuring process, coordination between the two areas is ensured day-to-day by an Executive Commission that includes Nuno Sousa (overseeing industry), Rute Sousa (retail) and a non-family member – Carlos Pires da Silva.