While spring is blossoming, so is the capsule collection #decenioalexandramoura which, after a brief hibernation, is finally available for online purchasing, with a style that is simultaneously sporty and romantic, with blue, nude and coral tones dominating.
With this capsule collection, the fashion brand Decenio holds steadfast to its identity, while hoping to reach out to a younger audience. This collaboration with designer Alexandra Moura marks the beginning of a new path for the brand of the Cães de Pedra group, connecting it with couture fashion.
This collaboration is the first step into the new identity, and more will come soon. “We realized that the path for change started with the designers’ work, they are the key elements of the fashion industry. As we moved forward in defining a strategy, the idea of working with an external designer gradually took shape”, explained the CEO of Cães de Pedra Group, Ricardo Fernandes.
“We are a Portuguese brand, so it was logical to start with a Portuguese designer. We are entering a new phase, and this project will certainly have continuity”, promised the leader of the group that also owns the brand Lion of Porches.