id you see with good eyes the advent of the so-called economic diplomacy?
Economic diplomacy has always been part of the Ministry of Foreign Affair’s (MFA) DNA and now assumes even more importance. With the inclusion of AICEP in the Ministry’s structures, our international policies combine the representation of Portugal abroad with the promotion of Portuguese exports and the capture of foreign investment.

Selectiva Moda and the companies that participate in the textile fairs have benefited greatly from your support in Colombia and, now, in Argentina. These collaborations have a positive feedback for MFA? Will they be maintained?
I did nothing more than my duty, and with great enthusiasm. You are the perfect picture of a modern and innovative country that competes at the highest level. The sector can always count with my support and with all the AICEP’s structures. The existing feedback is substantially positive.

From the outside, what is the image of the Portuguese textile and fashion industry?
For those who see it from outside, there is a clear image improvement. A grand investment has been made, but a lot more needs to be done. However, we’re on the right track. In fact, it’s already one of the most dynamic sectors of the Portuguese economic activity.

Regardless of the sector, do you agree that the brand Portugal has already become valuable for those who showcase and export?
There are sectors more advanced than others, but without a doubt that the Made in Portugal is now a strength and a synonym of quality. Now, we must be aware that this is a never-ending job. The day we stop to rest, we are immediately surpassed because other countries’ producers do not rest.

Is Latin America still an opportunity for Portuguese exports?
Portugal has essentially bet on Brazil, Colombia and Mexico and, to a certain extent, on the Pacific Alliance’s countries (Peru and Chile). Although these markets still have a lot to explore, we must also look at Argentina, for example, where our exports have increased by more than 30%. Given the country’s recent reopening to the world, I would love if Portuguese companies were aware of the great business opportunities that exist in this market.

If one day you change offices again, where would you prefer to see our paths cross, after the good meetings in Medellin, Bogotá and Buenos Aires?
My last four diplomatic destinations all began with the letter B: Benguela, Barcelona, Bogotá and now Buenos Aires. To keep up the tradition, maybe one that starts with B, right? It would be good if it were in a market where you would be settled, so I can see the professionalism, enthusiasm and good taste with which I always see you work. That’s what matters, and of course I would love to meet again!