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Troficolor brought to MODTISSIMO the brand’s new season articles, “highlighting the 100% organic cotton coloured denims with mineral dyeing, PPT (ready to dye) twills, Ecru with recycled cotton, fabrics with organic cotton blend and linen or hemp”, revealed Filipa Azevedo, Sales Manager of the company.
As the star of the company, Troficolor presented an innovative and exclusive concept – ECODENIM – ready to wear denim articles, without the need for additional finishing processes.
For Filipa Azevedo, “the main goal for participating in MODTISSIMO was to ensure the presence of Troficolor in the oldest textile show on the Iberian Peninsula! It is the largest and most relevant Portuguese textile event, bringing together the entire Portuguese textile industry, and which attracts a large number of national and international buyers”.
The company’s expectations were “expanding the business volume, either by attracting new customers, or by solidifying and monitoring the commercial bonds that we have had for many years with our current customers. An online presence is certainly different… A physical presence is always more desirable because it allows you to show the product’s potential and touch. Personal contact with customers helps to create connections and strengthen relationships and trust”.
However, “the digital presence, mandatory at the present time, it’s a challenge for companies, it helps them to develop skills such as creativity and originality, necessary for a good product presentation. It also improves the ability to communicate and use the digital platforms, which will certainly be needed more regularly in the future”, concluded the Troficolor Sales Manager.