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Reducing water consumption from 30 to 90% is one of Salsa’s goals in the run for environmental sustainability. Great ambitions showed by the Portuguese jeans brand, which wants to be number 1 in Europe, goals that were set by the CEO, José António Ramos.
For that, Salsa – a specialist in denim pants whose name comes from the Latin dance style that was very popular in the 1980s, when the brand was born –, is hoping to increase its online sales.
At the brand’s factory, where all models continue to be designed and manufactured, more than 100 prototypes are normally developed in the search for the perfect fit. After that, the jeans are sold for more than 30 markets where the brand is present today.
On his way to its thirstiest birthday and now in the hands of Sonae, “Salsa is the best denim brand in Europe”, guarantees José António Ramos, and that is precisely why it wants to assert itself as a European leader, , and supported by innovation and sustainability, and using online sales as leverage.