António Moreira Gonçalves
Specialized in workwear for the industry, Lineforyou laid the foundations for a new business area during the pandemic outburst. Among gowns, masks and other protective equipment, the company developed a catalogue with 15 articles, invested around 400 thousand euros in a new production line, and is renewing its institutional image. “The intention is to export”, explains Pedro Morgado, responsible for the company, which will debut at the Medica Trade Fair in November.
“We have been working with technical uniforms for eight years, for industrial areas such as welding and electricity, among others. With Covid, an opportunity arose to create medical equipment, but now we are no longer thinking about the pandemic, we are thinking about a new long-term segment ”, says Pedro Morgado, co-founder of the company specialized in modeling, design and quality control of uniforms and protective clothing.
Over the past few months, Lineforyou used its workwear experience to develop a new line of protective equipment. “These are areas with their own characteristics, but that have several points in common”, explains the businessman, who already has a catalogue with fifteen articles, including gowns, head-covers, boot covers, coveralls and masks.
Masks production even led the company to invest in a production line. With the support of Portugal 2020, Lineforyou invested around 400 thousand euros in machinery specialized in the production and automatic packaging of surgical masks. “Our goal is to invest in this area in the long-term; we want to create a range of products for the future, far beyond this crisis”.
An investment that is being accompanied by an image renovation – with a new website being designed – and by international certifications. In addition to registering beside Infarmed and getting an CE certification, the company is focused on obtaining the ISO 13485 certification for Quality Management Systems for Medical Devices.
“Our intention is to export to Europe, to have more business volume. Portugal is an interesting market, but this is a niche business, so we have to lay the foundations for Europe ”, says Pedro Morgado. To reach international customers, Lineforyou will be present at the next Medica Trade Fair, scheduled from November 16th to 19th, in Dusseldorf. The company will be one of the debutants of the From Portugal entourage, put together by Associação Selectiva Moda.