Three out of five Portuguese companies expect a drop in sales of more than a third (36%), on average, in the last quarter of the year, but even that doesn’t make entrepreneurs lose confidence in the future. The vast majority wants to maintain or increase their human resources (83%) as well as its investment plans (61%).
The data comes from a survey promoted by CIP – Confederação Empresarial de Portugal, and by ISCTE’s Marketing FutureCast Lab, and counted with the active participation of CIP’s business associations.
More than half of the companies (56%) recorded a drop in sales in September, compared to the same month in 2019, with an average loss of around 36%. According to the survey, 40% of sales are being made to new customers, which already represented, in September, 14% of sales.