The return to Valencia City is the main novelty of this edition of FIMI, which will count with a strong Portuguese entourage. It is the largest children’s fashion fair in the Spanish market and takes place between today, January 24th, and, Sunday, the 26th.
After a season in Madrid, the event returns to the Mediterranean coast, and the made in Portugal is once again one of the main highlights, with an outstanding presence by Portuguese brands. A&J, Baby Gi, Beppi Kids, You Are Part of Me, FS Baby, Maria Chicória, Meia Pata, Peter Jo Kids, Phi Clothing, Laços d’Amor and Ponto por Ponto travel to Valencia with the support of Associação Selectiva Moda’s From Portugal project.
Always with good results at FIMI, where they have been participating since the brand’s start, Baby Gi will be once again present at the Spanish children’s fashion fair, ready to “present the AW20 collection”, dedicated to the newborn and baby segments. Alfredo Moreira, the brand’s general manager, admits, however, that given the fair’s return to Valencia, “it’s hard to have any expectations because we don’t know how customers will react to the change.”
Already with three regular customers confirmed to be at FIMI, Sílvia Marques, from the brand Ponto por Ponto, reveals that “we look forward to being visited by some customers from Italy”. Nonetheless, the goal of the company, which specializes in ceremonial outfits, is to “consolidate and increase sales in the Spanish market”.
Present for the second consecutive time at the Spanish children’s fashion fair, Peter Jo Kids, on the other hand, hopes to “find mostly buyers from Spain and South America, and also from other EU countries”, explains Anna Sheludko, responsible for the company’s Design & Marketing areas.
To BEPPI, which is also back at Valencia, the goal is to “to present the winter 2020 collection, as well as to promote strongly our latest bet: the Breezy Rollers, a shoe with wheels”, announces to Hugo Silva, the company’s commercial director.
The Portuguese companies participation in FIMI is an initiative of Selectiva Moda and ATP – Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese fashion companies. The project “From Portugal” is co-financed by Portugal 2020, under Compete and through the European Regional Development Fund.