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Excited by the growth it had in the last quarter of 2020, and also to prepare the recovery expected for this year, Baby Gi has just invested in a new production line. At the same time, the children’s clothing brand is also installing photovoltaic panels, with the aim of becoming increasingly ecological and environmentally friendly.
Alfredo Moreira, the company’s CEO, explains that 2020 ended promisingly, and that “despite being the most atypical year, both for the sector and for the whole society, Baby Gi managed to reach its goals and even surpass them”. In the last quarter of the year, the brand entered two new markets – the Netherlands and North America. Exports are accountable for well over two thirds of the business volume.
As for this year, the leader of Baby Gi is still cautious. “It will be a year full of challenges, with the absence of international fairs, with restrictions in different markets, and with Brexit, which, despite the final agreement, will create barriers regarding exports to the United Kingdom”.
In addition to the dozens of sale points in Portugal, and besides the recently added Netherlands and the USA, the brand is also present in the United Kingdom, Italy, Belgium, Spain, Norway, Morocco, Colombia, Dominican Republic, Panama, Qatar, and Kuwait.