TI04 - May 19
Cut & Sewing

Manuel Serrão

On the right direction
Portugal provides excellent manufacturing facilities and a high degree of creative potential
Michael Janecke

German citizen, the Brand Management, Technical Textiles & Textile Processing director of Messe Frankfurt is a graduate in Business Management and was trained in a textile company. He has worked in the export department of a technical textile manufacturer and later held the position of department manager responsible for order processing. In October 1992 joined the Messe Frankfurt as director of the Techtextil fair

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ustainability is the new trend?

Sustainability is not just a trend: it is a necessity. That is why sustainability will be one of the central themes of the upcoming Techtextil and Texprocess. For the first time, the two fairs will be showcasing their exhibitors’ efforts towards sustainable production.

… and what about Industry 4.0?

We know that everyone is talking about Industry 4.0. We would be tempted to go a step further and rather talk about Impact 4.0. The industry is already taking the next steps, moving from Industry 4.0 to aspects such as artificial intelligence, machine learning, big data, customization, automation and digitalization of the entire value chain.

What is the image of the Portuguese textile and fashion industry from the outside?

In terms of both manufacturing and sustainability, Portugal is developing in the right direction. Portugal provides excellent manufacturing facilities and a high degree of creative potential, not least in the fashion sector. That is why we see Portugal on the rise. Especially when it comes to re-location of clothing production to Europe.

Regardless of the sector, do you agree that Portugal has already become valuable as a brand for those who exhibit and export?

The presentations from Portugal are always amongst the highlights of Techtextil and Texprocess and invariably receive a positive response. The number of exhibitors is growing and, as far as we are aware, the companies involved have been able to further strengthen their market positions over the last few years. If only because of the two joint national pavilions, Portugal is bound to attract special attention at the upcoming shows.

Profile

Michael Janecke, 60 years, a german graduated in Business Management
is the Brand Management, Technical Textiles & Textile Processing director of Messe Frankfurt

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