Júlio Magalhães
The R.Lobo’s administrator was born in Guimarães, is married and has two daughters. Graduate, Master and specialist in Management Accounting. For more than 20 years she has accumulated teaching (she teaches Management Control and Analytical Accounting at the Polytechnic of Cávado and Ave,) with the textile industry, where she works in the shopping, planning and commercial departments
s Portugal in fashion?
In the textile and clothing segment, Portugal has always been sought after by international buyers for our know-how, service, quality and response. The price factor – which is important, no doubt – is no longer seen as the first and only variable to consider in the business. Proof of this is the growing demand for Portuguese textile and clothing products in recent years.
Is the bet on a quality private label to continue?
Undoubtedly, the bet on the private label with true added value is the strategy to follow at R. Lobo.
Europe continues to be our main destination or should we diversify?
We prefer to keep betting on Europe, where we place 90% of our exports, at least in the short term.
Technical Textiles: are we in this or does it only concern others?
They are not part of our strategy at all. We believe that the focus of our business is fashion, and we have developed all our work in that direction.
What is the strongest external market for R. Lobo?
The foreign markets where we focus our exports are France and Sweden.
And in which market would you like to enter?
We are already present in the European markets that we consider more attractive for the business. However, we intend to increase our share of exports on the German market to the short term.
Carla Lobo was born in Guimarães, and after getting her Graduate and Master degree, she started teaching Management Control and Analytical Accounting at the Polytechnic of Cávado and Ave, a job that she combines with with the textile industry: she works in R. Lobo's shopping, planning and commercial departments.