TI05 - September 19
Cut & Sewing

Manuel Serrão

Five stars
Portugal was the guest country on FIBO's first edition and I must say that it exceeded all our expectations
Begoña Pascual

"Portuguese fashion displays momentum, it is vibrant and innovative, and generates an incredibly positive image abroad", says Begoña Pascual, a consultant who specializes in intercultural communication

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hy are you heading to Portugal?

Well, I truly love and admire Portugal. The growing quality of the Portuguese fashion is well-known in international trade shows, and the robust track record of its textile industry makes it an important benchmark. Portuguese fashion displays momentum, it is vibrant and innovative, and generates an incredibly positive image abroad. An image of quality and transparency, especially when it comes to socio-environmental issues. During FIBO, a fashion industry forum that we organized earlier this year in Malaga, we had the chance to see for ourselves just how strong this renewed Portuguese drive is. Portugal was the guest country on this first edition of the event and I must say that it exceeded all our expectations.

What can Ipsa Ratio bring to the table in the Portuguese market?

We offer effective solutions for the Portuguese textile and fashion industry companies during their development or expansion stages. We have strong teams in Spain and Morocco that provide customized advice and legal and image consultancy. We accompany clients individually at each essential step on the road to success. In an effort to provide common spaces for debate and networking for the fashion sector, we put together seminars, forums and gatherings aimed at industry leaders and managers, in the hopes of activating business opportunities for the textile and fashion industries.

Which are, in your opinion, the most compelling differentiating arguments for the textile economy outside Portugal?

Its sustainability, no doubt about it. Europe is well aware of how Portuguese designers are changing the way things are done, and are active proponents of a new sustainable fashion, showing a clear commitment to sustainability. Hopefully, we will be able to say the same about Spain soon.

Profile

Begoña Pascual, Ipsa Ratio’s founder and CEO, is a consultant who specializes in intercultural communication, sales and customer experience. She studied Philology and linguistics, and served as CEO for a consultancy focused on corporate training. She became a specialist in the fashion and retail sectors after collaborating for over two decades with powerful brands like Inditex, LVMH, H&M or Cortefiel. Founded in 2016, Ipsa Ratio has become a reference for the fashion industry in both Spain and Morocco

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