ow do you see the Portuguese companies’ participation in Momad?

It’s a very solid presence that conveys a very good image of the country and its textile industry. Second only to Spain, Portugal is the country with the most representation in our fairs. In Momad’s September edition, 35.2% of the international exhibitors were Portuguese – about 80 brands occupying an area of 1,200 m2.

In a globalized world, how do the trade shows stand out?

The fashion fairs must be constantly evolving if they want to continue to be the meeting point for the sector’s professionals. Momad’s two annual editions are, for a large percentage of brands, the best way to test and market their products. And for the buyers, it represents a unique opportunity to find new suppliers, to keep up with the news and seek inspiration.

Are the 4.0 Industry and sustainability the new trends?

The world changes, and we have to follow the new trends and provide the industry’s players the innovation that enable them to improve their productivity. That was how Momad 4.0 was born. And sustainability has become a key element. We must all change our way of thinking and find ways to contribute to a better world, including how we dress. The new generations are already doing it, and we, the fashion events organizers, must be able to move in that direction.

In Spain, the brand “Portugal” adds or decreases value?

For decades, the Portuguese textile industry has been enjoying, for decades, great prestige in Spain, due to its know-how, tradition and quality. We are proud to have a high Portuguese representation in our fair.

Are Aicep and Selectiva Moda doing a good job in supporting Portuguese companies all over the world? Regarding Momad, what is your opinion about?

In recent years, we’ve seen these organizations growth and improve their work in order to enhance the international development and expansion of Portuguese companies.

Is IFEMA working in order to support the Spanish clothing companies internationalization?

We invest in internationalization through different channels – through the commercial offices abroad and through the international development department, and also directly from Momad, with the organization, in each edition, of an international buyer program. In the last edition, we had 36 international establishments invited.